My latest book is due out on September 20th.
Unorthodoxy: A Contrarian Marketer’s Philosophy For Surviving The Dying Internet is a philosophical take on how the internet as we know it is dying, how most people are actually on the bottom of the bell curve, and how we really aren’t that unique or creative after all.
Misanthropic, perhaps, but true nonetheless.
The internet has changed from decentralized & diverse to centralized & platform-focused. This changes what we need to focus on as marketers, as sales guys, as brands, as humans in general.
Look for more information closer to release. This book is a departure from our earlier tactical books. My entire goal is to show how we have to shift our mindset completely from short-term to long-term, work on brand above all else, and perhaps take a slightly contrarian approach to operating businesses on the internet.
